Lusha is a legitimate, well-funded contact-intelligence platform that a lot of outbound teams rely on. They've built a large database of B2B contacts — phone numbers, email addresses, job titles — and their Chrome extension for prospecting LinkedIn and company websites is genuinely useful. If your workflow centers on finding decision-makers at existing companies, Lusha does that job. What I want to walk through here is where the two products diverge: Lusha is built around finding people at companies that already exist, while AlphaLeads is built around finding companies the moment they're formed. That's a fundamentally different timing strategy, and depending on what you're selling, one of those is worth a lot more than the other.
| Dimension | Lusha | AlphaLeads |
|---|---|---|
| Core data source | Crowdsourced + proprietary B2B contact database | State business-formation filings (Secretary of State) |
| Lead type | Contacts at existing companies | Newly formed businesses (LLCs, corps, etc.) |
| Data freshness | Database updated on rolling basis; not real-time | Daily delivery — filings from prior 24–48 hours |
| Geographic coverage | Global (US, EU, and beyond) | 11 US states (expansion in progress) |
| Daily lead volume | Depends on search/quota; not a push feed | 6,000–10,000 new formation records/day |
| Phone numbers | Yes — direct-dial and mobile, verified | Not appended by default |
| Email data | Yes — business emails included | Yes — owner contact info from filings where available |
| Integrations | Salesforce, HubSpot, Outreach, LinkedIn, others | Smartlead, Instantly, HubSpot, Pipedrive, Salesforce, Clay |
| Delivery model | Pull (search and export) | Push (daily feed to your tool or inbox) |
| Best-fit outbound motion | Account-based, persona-targeted prospecting | High-volume cold email to new-business owners |
Lusha — verify current pricing at lusha.com; published pricing when this was written included a free tier (limited credits/month), a Pro plan in the range of $29–$49/user/month, and higher-tier Scale and Enterprise plans. Credits are consumed per contact reveal. Team pricing and API access are available at higher tiers. I'd encourage you to check their current pricing page directly, as credit limits and tier structures change frequently.
AlphaLeads — we're a data-feed subscription. Pricing is based on the states and volume you need, delivered daily. Visit alphaai-leads.com for current plan details. Because we're not charging per-contact lookup, teams running high-volume outbound sequences typically find the per-lead cost significantly lower than credit-based models at scale.
If you're selling to established businesses — companies with employees, an office, an existing vendor stack — and you need to find the right decision-maker's name, email, and direct-dial phone number, Lusha is the better tool. It's also the right call if your team prospects globally, if you need intent-signal data layered on top of contact info, or if your monthly lead volume is low enough that a per-seat credit model is more economical than a flat subscription. Sales teams doing account-based outreach into mid-market or enterprise will find AlphaLeads irrelevant to their workflow — we don't cover those companies at all.
AlphaLeads is the right fit if you sell something that new businesses need in their first weeks of existence: business insurance, registered agent services, bookkeeping or accounting, payroll, business banking, web design, legal services, signage, or similar. The value is in reaching an owner before they've chosen a vendor — often before they've even been pitched. If you're running cold-email sequences through Smartlead, Instantly, or Clay and you want a daily pipeline of fresh, never-before-contacted business owners, that's exactly what we're built for. One honest limitation: we currently cover 11 states, so if your territory or target market is concentrated in states we haven't yet added, we're not the right fit today. Check the current state list at alphaai-leads.com before committing.
Yes, and some teams do. AlphaLeads surfaces the new business and owner contact info from formation filings. If you then want to enrich those records with additional contact details — a verified cell number, for example — a tool like Lusha or Clay can layer on top. They solve different parts of the same pipeline, so combining them isn't redundant.
Not in the same way. Our data comes from state formation filings, which include whatever contact information the registrant submitted — sometimes a phone number, often not. Lusha specifically specializes in appending verified direct-dial and mobile numbers to contacts. If phone-first outreach is your primary motion, Lusha has a meaningful edge there.
Lusha maintains and refreshes a large existing database, but it's not a real-time feed — records reflect the last time that contact was verified or updated. AlphaLeads delivers filings from the prior 24–48 hours, every day. For new-business leads specifically, that recency matters: a formation filing from yesterday is a lead nobody else has called yet.
We're live in 11 US states, with expansion underway. The current state list is on the pricing page at alphaai-leads.com. I'd rather you check there than rely on this page, since we add states as we go. If your target market is in states we don't yet cover, Lusha — or waiting for our expansion — is the honest answer.
No. Our data is exclusively new business formations — entities that filed in the last day or two. If you're selling to companies with existing headcount, an established vendor stack, or a recognizable brand, AlphaLeads won't have them. Lusha is built for exactly that use case and is the better tool for it.
We connect directly with Smartlead, Instantly, HubSpot, Pipedrive, Salesforce, and Clay. Daily leads can be pushed into your sequences automatically so new formations flow into active campaigns without manual importing. Lusha also integrates with HubSpot and Salesforce, but its model is pull-based — you search and export rather than receiving a daily push.
It depends entirely on what you sell. If you're targeting new business owners at scale via cold email, AlphaLeads' flat-fee feed model will almost certainly cost less per lead than Lusha's credit system at volume. If you need targeted contact lookup for a small list of specific companies, Lusha's free tier or low-cost Pro plan may be sufficient and more economical for your use case.
If the timing-advantage angle resonates — reaching new business owners in their first days before the inbox gets crowded — I'd like to show you what the daily feed looks like for your target states. Visit alphaai-leads.com to see current plans, covered states, and integration details, or reach out directly if you want to talk through whether the lead profile matches what you're selling.