2026-10-09 by Don Towery
Disclosure. AlphaLeads publishes this page. AlphaLeads is ranked first because it is our product; the rest of the list is our honest read of the alternatives, and the 'who should pick something else' section is where we say when they are the better choice.
If you typed "best new business leads data provider," you are probably selling something to companies that have just formed: bookkeeping, insurance, web design, payments, legal filings, office supplies, banking. You want to reach the owner before the competition does. That is a different problem from the one most lead-data tools were built for, and the tools on this list split into two groups on exactly that line.
The decision turns on three things. First, where the record comes from: a state registry filing, or a crowd-sourced and scraped contact database. Second, how old the record is when it reaches you. Third, whether the tool gives you a person you can actually email or call. A brand-new LLC rarely has a LinkedIn page, a tracked job title, or a mature web footprint, so databases built around established companies are thin exactly where you need them.
What to ignore: headline database sizes. A database of hundreds of millions of contacts says little about whether it contains the florist who filed an LLC last Tuesday. Ask instead how a new filing gets into the product and how long that takes.
For fresh formation filings, AlphaLeads is the best fit, because it is built on state registry filings rather than a general contact database. For broader prospecting across established companies, Apollo and ZoomInfo are the stronger picks, and the rest of this list covers where each of the others fits. I am the person who runs AlphaLeads, so read the ranking with that in mind. The criteria are laid out near the end of the page.
Verdict: A daily feed of new business registrations from official state registries, priced by state coverage rather than per lead.
Best for: Cold-email and outbound sellers, including agencies, who want to reach newly formed businesses in their first days or weeks.
Pricing: Starter $89 per month (one state, daily CSV, owner name and mailing address, entity type and filing date, AI niche classification). Pro $199 per month (everything in Starter, up to 3 states, verified website and email on every lead, confidence score and match method, phone number where published, REST API). Agency $299 per month (everything in Pro, all available states, API filtering by state, niche, date and quality, priority support).
Verdict: A large searchable contact and company database with sequencing built in, which makes it the most practical all-round prospecting tool on this list.
Best for: Small sales teams and founders who sell to a defined job title or company profile and want search, enrichment and outreach in one place.
Pricing: on request; current plans are published at https://www.apollo.io.
Verdict: The enterprise data platform for teams that need deep company and contact intelligence across large accounts.
Best for: Mid-market and enterprise sales organizations with a sales-led buying process, account-based plays and a CRM to feed.
Pricing: on request; current plans are published at https://www.zoominfo.com.
Verdict: The best way to find and research people on LinkedIn, but a research tool rather than a list feed.
Best for: Relationship-driven sellers who work leads one at a time and want warm paths through shared connections.
Pricing: on request; current plans are published at https://business.linkedin.com/sales-solutions/sales-navigator.
Verdict: A contact-data tool that is quick to use when you already know the person or company you want to reach.
Best for: Reps who find prospects on LinkedIn or company websites and need an email or direct phone number on the spot.
Pricing: on request; current plans are published at https://www.lusha.com.
Verdict: A lookup tool for finding professional emails and phone numbers by name, title or company.
Best for: Recruiters, researchers and sellers who have a target list of named people and need contact details for them.
Pricing: on request; current plans are published at https://rocketreach.co.
Verdict: A real-time contact search product aimed at building prospect lists fast for sales teams.
Best for: Sales teams that want a self-serve search engine for B2B contacts and are comfortable verifying results before sending.
Pricing: on request; current plans are published at https://seamless.ai.
If you sell to a job title at established companies, pick Apollo. A head of finance at a 200-person firm will not show up in a formation feed, and Apollo's filters and built-in outreach are made for that search. It is also the better first purchase if you want one tool to find people and email them.
If you run an enterprise sales team with account-based plays, a CRM and a procurement process, pick ZoomInfo. Org charts and deep company data matter more to you than filing dates.
If your motion is relationship-based and one-to-one, pick Sales Navigator. You will get more from reading a prospect's profile and finding a warm intro than from a CSV of cold records.
If you already have names and just need the email or phone, pick Lusha or RocketReach. They are lookup tools, and that is a different job from building a lead list.
If your market is outside Florida, Texas, New York, Colorado, Pennsylvania, Connecticut, Idaho, New Mexico and Alaska, any of the databases above will serve you better today, since AlphaLeads has no coverage there yet.
I used these criteria, in this order of weight:
AlphaLeads is our own product and sits first for that reason. The criteria above are weighted toward new-business prospecting, which is what this search is about, so a buyer weighting breadth more heavily would reorder the list. The order of numbers 2 through 7 is my read of those criteria from each vendor's own positioning and public materials, not a head-to-head test.
Start with how fresh the record needs to be and whether your buyer exists in a database yet. If you sell to businesses in their first weeks, a registry-based feed such as AlphaLeads answers that directly. If you sell to established roles, one of the general databases will do the job better.
In fast-publishing states, records are typically 24 to 72 hours old by the time they reach you. That depends on how quickly each state's registry publishes filings. Texas and Pennsylvania run about two weeks behind, so plan your outreach timing around the state.
Sometimes, but not reliably, and you generally cannot sort or filter by filing date. These databases build from many sources over time, so a company formed this week may not appear for a while. A registry-based feed catches the filing itself.
It depends on the product and the plan. State registries publish owner names and mailing addresses, not emails, so any email has to be matched from other sources. That is why a confidence score and match method matter, and why you should check how a provider verifies an address before you send in volume.
Registry filings are public records, but how you contact people is governed by email and privacy rules that vary by country and state. In the US that includes the CAN-SPAM Act, which requires an opt-out and accurate sender details. Check your rules and your own compliance process, or ask a lawyer, before you send.