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AlphaLeads + HubSpot Integration

AlphaLeads automatically routes fresh business-formation leads into your HubSpot CRM the moment they're filed. Instead of manually importing CSVs or juggling spreadsheets, new company registrations from our 11-state network flow directly into HubSpot as contacts and companies, pre-populated with filing data. Your sales team starts working qualified leads within hours of formation, not days.

What this integration does

Auto-create company records from new filings

Each new business formation triggers a company record in HubSpot with the registered business name, state, filing date, and registered agent details. Your team sees the company appear in HubSpot without manual data entry.

Populate contact records with principals and owners

When available, we extract and sync the names and addresses of registered agents, owners, and principals from the filing. These become contact records linked to the company, so your reps have decision-maker information ready to work.

Segment leads by state, industry, and filing type

AlphaLeads filings include the state of formation and business type (LLC, C-Corp, etc.). The integration maps these into HubSpot properties so you can create workflows, lists, and reports segmented by geography and entity type.

Trigger automated workflows on new lead arrival

Use HubSpot's workflow engine to automatically assign leads to reps, send welcome emails, or create tasks the moment a filing syncs. You can route LLC formations in Texas to one team and Delaware C-Corps to another.

Track lead source and filing metadata in HubSpot

Every synced lead is tagged with AlphaLeads as the source and includes the original filing URL and document ID. This makes it easy to audit which leads came from us and pull the original filing if you need to verify details.

How to set it up

  1. Log into your AlphaLeads account and navigate to the Integrations section in your account settings.
  2. Select HubSpot from the available integration options and click "Connect."
  3. Authorize AlphaLeads to access HubSpot by clicking the OAuth button. You'll be redirected to HubSpot to grant permissions. You'll need admin access to your HubSpot workspace to complete this step.
  4. Map AlphaLeads fields to HubSpot properties in the integration settings. We'll pre-populate common mappings (company name, state, filing date, registered agent), but you can customize which AlphaLeads data points sync to which HubSpot properties.
  5. Choose your lead filters (optional). Select which states and filing types you want to sync. For example, you might sync only LLC formations in CA, TX, and NY, or exclude certain business types.
  6. Enable the integration and confirm. Leads will begin syncing within 15 minutes. Check your HubSpot Companies tab to verify the first batch has arrived.

What gets synced

Direction Data Type When It Syncs
Company name, state, filing date, entity type Within 15 minutes of filing
Registered agent name and address Within 15 minutes of filing
Owner/principal names (when available in filing) Within 15 minutes of filing
Filing URL and document ID Within 15 minutes of filing
AlphaLeads source tag At sync time
Lead status and assignment (optional) Manual or via HubSpot workflow

Note: AlphaLeads does not pull data from HubSpot back into our system. The integration is one-way: we send leads to you.

Pricing & availability

The HubSpot integration is available on AlphaLeads' Professional and Enterprise plans. Starter-tier accounts can upgrade to access it. There is no additional per-lead fee for syncing to HubSpot; you pay the standard AlphaLeads monthly subscription for your lead volume and state coverage.

HubSpot's side: the integration works with any HubSpot tier (Free, Starter, Professional, Enterprise), though you'll need at least Starter to use custom workflows and advanced list segmentation.

FAQ

Does this work with HubSpot's Free plan?

Yes. Leads will sync as contacts and companies. However, HubSpot Free limits you to 1 user and basic workflows. For full automation and team collaboration, we recommend Starter or higher.

Is there a setup fee or integration cost?

No. You pay only your monthly AlphaLeads subscription. HubSpot may charge if you upgrade your plan to access higher tiers, but that's between you and HubSpot.

What happens if HubSpot is down or unreachable?

We queue syncs and retry for up to 24 hours. If HubSpot is still unreachable after that, we'll notify you via email. Most outages are resolved within hours, and we'll resync the backlog automatically.

Can I customize which fields sync or filter by state?

Yes. During setup, you can map fields and choose which states and entity types to include. You can also update filters anytime in your integration settings without disrupting existing syncs.

Can I sync AlphaLeads data to multiple HubSpot workspaces?

Not simultaneously from one AlphaLeads account. If you need to send leads to two separate HubSpot instances, contact our support team to discuss options.

Get started

Ready to automate your lead intake? Connect AlphaLeads to HubSpot in your account settings, or reach out to our team if you have questions about setup.

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